This was our first main idea for our print advert, we were going to have pictures of different aged people walking in denim kind of like the Evolution picture. The slogan was going to be "You're never too old" however, the process was dragging on as we could not get people of different ages.
We came up with a few ideas to replace it, one of them was to take a lot of pictures of denim clothing and we could put them together using Adobe Photoshop to create a big pair of jeans to connote the theme. We realised this advert would be time consuming and as we didn't have that much time left we had to come up with more ideas.
This was the final idea, we decided to get denim clothing and lay it on the floor like a dead body. We then decided to draw around it in chalk like it was a crime scene and to refer to obsessions we created the slogan "It's to die for". 
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