Question 3

What have you learned from your audience feedback?

This is our ideal viewer.

Name: Chelsey Taylor

Age: 18

Occupation: Student

Favourite Music: Pop

Favourite Colour: Blue

Enjoys: Spending time with friends and family and shopping.

In the real world professional media companies always get a focus group of their target audience to watch their production to gain feedback and to make sure that no changes are needed before the production goes public. Focus groups are used to keep costs down, productions cost a lot of money and professional companies try not to waste on unnecessary errors. We used this technique and got a focus group of our peers we showed them our documentary and asked them to give feedback whether it was good or bad. Here is what i have learnt from this.

The perception of the sound quality for the documentary was purely down to opinion for our target audience. Some thought that the voices and music could have been quieter however, some audience members liked it because it was loud and that it got the message across and appealed to the target audience. Also peers thought that it ran very clearly and smooth however, other people thought the sound on some interviews was slightly distaughted. I can understand this point for the New Look assistant interview as the background music in the shop drowned her voice out a bit. We did try to get around this by asking if the music could be switched off in the shop but there was no luck.



We asked the peer group to rate how informative they found it. Most of the viewer's found it informative but there is still room to improve so if i could do it again i would probably change the running order to put something more intriguing and factual into the first five minutes.


I thought that we had chosen the right channel and the audience feedback backed me up. Channel 4 is the right channel for our documentary as it has a specific target audience which is the same as our documentary. This was the only terrestrail channel we could put the documentary on because of the target audience and also because of the tone and style. Our product is informal whereas, ITV and the BBC are known for putting on formal and educational documentaries.



We also asked to target audience to rate how entertaining it was, the majority of them thought it was entertaining and a few thought it was very entertaining. Even though the documentary could be better as there is always ways of improving it this feedback is very pleasing as none of them thought it was boring. This shows that if it were a professional documentary and we had pitched it to our target audience with just a few tweaks the production would be ready to go out.










To get more feedback i posted the documentary on the internet using sites such as Youtube and Facebook. Here are the comments that were left:




For extra feedback i showed the production of the documentary, print and radio to two other people and asked them questions after.








Audience feedback is really important in the media industry and thanks to it I have learnt a lot about the production that I as a creater wouldn't have seen. As I have seen it and I know what message it was trying to convey it is sometimes hard to see the simple things that are wrong with it. Overall, I am happy with the feedback and the constructive critism has helped me gain further knowledge so if I ever create a documentary again I will refer back to it.