Scripting Voiceover

(Voxpops)
-57% of the general public wouldn’t wear 2 of these items in one outfit
-64% would wear it in any colour
-79% think that this item is very comfy to wear
-67% wear this casually rather than for going out in
-60% of people have their own way of wearing this item
-53% think that men wear it more
(Opening titles)
Denim is worn by millions around the world, dressing up or dressing down, denim can be seen amongst the celebs as high fashion or amongst the ordinary people as high street but why is it so popular? Dating back to the 1930s denim has been transformed into a material that everyone can wear whether it is as simple as a pair of jeans or something more fashionable as a denim jacket and most recently Jeggings.
(New Look Interview)
Denim has changed in appearance dramatically from being men’s work wear to becoming more sexualised and a fashion statement. Levi was a leading component to start the trend off in 19... With its Laundrette advert showing a man take off his Levi jeans while ladies stop and stare. It still has this impression in Hollywood as it can be seen in films such as Dukes of Hazard with Jessica Simpson showing off her daisy dukes.
(Archive Footage)
The trends of fashion are always changing and repeating but Denim is never out of fashion. With different accessories denim can make any look seem up to date. Reusing denim is a smart way of saving money and feeling comfortable in the style you portray.
(Charity Shop Interview)
Denim is so popular that celebs such as Victoria Beckham and Jessica Simpson have been smart enough to get into the business and design their own ranges.
(Repooc Interview)