Codes and Conventions of Radio Trailers

• Different voice at the end to tell us additional information such as the channel and time
• The slogan from the documentary is used in it to link them together
  
• The voice over creates the listener's expectations e.g. a man's voice on the radio means that there will be a male voiceover on the documentary
• The same voice is used in the radio from the documentary
• Sound effects are used to engage the listeners
• The music bed used connotes the theme or topic
  
• Extracts from the documentary should be used to link the radio with the documentary
• The beginning should be clear to grab the audience's attention
  

Since our documentary is to be put on Channel 4 and not on a BBC channel we could not broadcast our radio advertisement on BBC radio stations. However, stations it could be broadcast on are Juice FM and Radio City 96.7.