Question 2
How effective is the combination of your main product and ancillary texts?

To link both the radio trailer and newspaper article together the slogan “It’s to die for” is used as it is telling the audience a message about the programme and also relating to the print image. This was chosen as the slogan as it's catchy and the audience would be intrigued by it. It relates to the programme stating that many people would "die" for their obsessions. This is visually shown through the main image on the print advert as we can see denim acting as a dead body with white outlines. Therefore, this connotes that the documentary will be like an investigation about denim telling the audience everything they need to know.

The effectiveness of the ancillary texts is also due to the Channel 4 logo in both texts, which is the right channel for the target audience. We found this out from our research questionnaires that this is the most watched channel by our target audience.

To link the radio trailer to the documentary the same voice is used. We used an 18 year old girl to connect with our target audience on both the documentary and the radio. Also we used clips from the documentary to link it in and to catch the target audience’s attention to watch the programme.

The radio trailer would be scheduled to go on specific stations that appealed to our target audience, teens to young adults. We also had to make sure that the radio trailer suited the station it was put on therefore, we needed to find a station that was upbeat. E.g. there would be no point putting it on a classical radio station when that station is not aimed at our target audience and also when the radio trailer does not fit in with their style.