Target Audience Research

Questionnaire

Please can you fill in this short questionnaire.

1) What gender are you?
Female
Male

2) How old are you?
10-14
15-17
18-21
22-25
26+

3) What time do you usually watch TV
? (please tick one)
6-9am
10-12pm
1-3pm
4-6pm
7-10pm
10pm +

4) What terrestrial TV channel do you most watch? (please tick one)
BBC1
BBC2
ITV1
Channel 4
Five

5) What is your favourite genre for a documentary? (please tick one)
Fashion
Beauty
Historical/Informative
Food
Hospitality
Music
Medical
Topical
Other
If other please specify.............................................................

6) State two documentaries that you have watched and enjoyed recently?

7) What is your favourite genre of music? (please tick one)
Pop
RnB/HipHop
Rock
Indie
Classical
Dance
Drum and bass
Other please specify.................................................................

8) What word would you use to descirbe documentaries? (please tick one)
Interesting
Informative
Boring
Controversial
Topical

9) How often do you watch documentaries? (please tick one)
Daily
Weekly
Monthly
Less

10) Would you prefer a male or female voice over? (please tick one)
Male
Female
Don't Mind

11) Would you prefer a series of documentaries, or just a one off? (please tick one)
Series
One-off
Don't mind

12) If you were to watch a documentary about denim, who would you like to see interviewed?(please tick two)
Manufacturer
Designer
Customers
Shop assistant
Other, if so please state..............................................

13) Would you like to know the history of denim?
yes
no

14) Would you wear more than one item of denim in an outfit?
Yes
No

15) Do you have a favourite denim item?
Yes
No
If yes please state.....................

16) Have you ever worn coloured denim?
Yes
No

17) Do you think denim is comfy?
Yes
No

18) Do you prefer to wear denim to other materials such ass cotton?
Yes
No

19) Do you wear denim casually or for going out in?
Casually
Going out

20) Do you follow the fashion trends of denim?
Yes
No

21) If you saw a celebrity wearing a particular denim item, would that influence you to buy a similar item?
Yes
No

22) Who do you think wears denim more, men or women?
Men
Women

23) Do you know any films/ TV programmes that you associate with denim?
Yes
No
If yes please state................................

Thank you for filling in this questionnaire.