TV Scheduling

The schedule for each day can be broken down into clear segments. How would you categorise these segments?
Daytime and evening (prime time) has more programmes.

Who are the target audience for these segments?
Daytime; senior citizens - stay at home mum and dads and children with programmes such as Jeremy Kyle ITV, Homes under the hammer BBC 1 and CBeebies, up until 11 am on BBC2.
Evening; Mass audience.

What would you say are the most popular genres on television?
Soaps because they are on at prime time slots and because they are long term running programmes so they are easy to follow and people get used to them.

Who is the target audience of each terrestrial channel? And examples.
BBC 1 - Mass audience - CBBC - Question time.
BBC 2 - Mass audience - educational programmes such as animal park.
ITV - Mass audience
Channel 4 - Mass audience - Everybody loves Raymond - Location Location Location.
Channel 5 - Mass audience

Roughly, what percentage of each channel's schedule is taken up with repeats? Why do you think this is?
Channel 5 after 11pm has roughly a 15% of repeats played probably because they know it is successful so it will get viewers.

Which channels have more imported programmes in their schedules? Why do you think this might be?
Channel 5 - They have Home and Away and neighbours on most days, because they know it is successful.

What do you understand by the term "the watershed" and where does this occur in the schedules?
After the watershed is 9pm, mild swearing is allowed. Further on, more swearing and explicit scenes are allowed.