Friday, 17 September 2010

Documentary Analysis


Title; The Marketing of Meatloaf
Type of Documentary; Expository- making us think music is all about making money.
Themes; Music , Money
Narrative Structure; Opens with awards evening and the music industry, then goes onto Meatloaf. It goes onto the record companies spending alot of money and being worried, then the success of the album and the ending is the climax as the album got 8 weeks at number 1.
Camerawork; Handheld camerawork to make it seem more like reality as if we are there. The opening sequence puts us in a position of being a reporter engaging the audience and involving them from the very start. The interviewee's are placed on different sides of the camera to make the documentary look more like a real conversation.
Mise En Scene; About 7 minutes into the documentary the interviewee's were placed in front of blue/green screen technology getting the still images of Meatloaf and his album/CD cover on the background.
Sound; Male voice over which sounds authoritative and probably relating to the male star and the male target audience. This voice over makes us think music is all about money. We can hear the diegetic sound of the fans screaming at the Brit Awards 1994. Later on, the song "I will do anything for love." is played to relate to the imagery with different clips of the music building up to the chorus to keep the audience interested.
Editing; People fade in and out from interviews as they are only on for a few seconds then the sound is overlapped onto cutaways which is more archive footage. Cross fade helped the editing of different things to shown what the person was saying.
Archive material; There was a lot of archive footage such as; performances, videos, still images and CD images.
Graphics; Opening credits and the title sequence had a few of magazines spread out, there was a lot going on to grab the audience's attention with different sound bites from people that might be in the documentary. MCA and Virgin were both record labels that signed Meatloaf to produce him all over the world and to show this the name of the programme with a caption of the title came up such as; Paul Conroy - Virgin Records. Another graphic design was quotes that streamed across the screen to show in a clever way what the newspaper had said.

Content, topic and theme should be engaging for the target audience.

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