Newspaper Advertisement Production

This was the original image, the background used was the floor. I arranged the denim in this way on the floor, took some chalk and drew around it.
Due to the weather i could not use the same floor as we did for the opening titles however, we wanted it to be similar. The floor used earlier was darker this is why i darkened the image on Adobe Photoshop but this meant that the denim looked dull.
I cut the image of the denim and outline out and pasted it onto a new layer.
Here i brightened it again to make it stand out so it would be eye-catching.
Even though i had cut the image out the gaps between the chalk line and the denim were still a lighter shade of grey. For this i had to select different sections paste them onto a new layer and then darken them.
This was the image when i had managed to select all of the lighter bits and get them to the right shade. This also shows the text that we had created we tried to choose a font closest to the channel 4 font. In the end I print screened the font from the Channel 4 website and copied every letter.

This is how i have transformed the print advert from the original picture.
I rotated the image to get it more central so it loked more professional, as it was another layer i had to get rid of the original denim image. I had to select patches of the floor to cover it up.
I got rid of the discoloured patches on the floor to make the picture more professional and to focus all the attention were it is needed.
We decided to use this Channel 4 logo instead of the denim cover one as it may distract the attention away from the main image.

Drafting Newspaper Advertisement

This was our first main idea for our print advert, we were going to have pictures of different aged people walking in denim kind of like the Evolution picture. The slogan was going to be "You're never too old" however, the process was dragging on as we could not get people of different ages.

We came up with a few ideas to replace it, one of them was to take a lot of pictures of denim clothing and we could put them together using Adobe Photoshop to create a big pair of jeans to connote the theme. We realised this advert would be time consuming and as we didn't have that much time left we had to come up with more ideas.

This was the final idea, we decided to get denim clothing and lay it on the floor like a dead body. We then decided to draw around it in chalk like it was a crime scene and to refer to obsessions we created the slogan "It's to die for".

Codes and Conventions of Newspaper Advertisements

• The channel 4 logo is always placed on the right in the middle
• The colour blocks behind the text which states the scheduling is always in the left corner
• Always one bold central image which creates a narrative
• The colours used for text is co-ordinated with the colours in the image
• Positioning statement or a slogan is used to link it with the documentary
• Minimum words are used to keep the taret audience intrigued

The newspaper advertisement could be published in Newspapers such as The Sun and the News of The World.

Recording and Editing Radio Trailer

This is how i edited the soundtrack for the opening titles through Adobe Audition however, the screenshot below was how we edited the radio as we found it much easier to operate through Adobe Premiere Pro.

Codes and Conventions of Radio Trailers

• Different voice at the end to tell us additional information such as the channel and time
• The slogan from the documentary is used in it to link them together
  
• The voice over creates the listener's expectations e.g. a man's voice on the radio means that there will be a male voiceover on the documentary
• The same voice is used in the radio from the documentary
• Sound effects are used to engage the listeners
• The music bed used connotes the theme or topic
  
• Extracts from the documentary should be used to link the radio with the documentary
• The beginning should be clear to grab the audience's attention
  

Since our documentary is to be put on Channel 4 and not on a BBC channel we could not broadcast our radio advertisement on BBC radio stations. However, stations it could be broadcast on are Juice FM and Radio City 96.7.

Scripting Radio Trailer

Charity shop clip- Oh everybody wants denim

Do you wear it?

Repooc shop clip - I wear denim most days

Do you like it?

Charity shop clip - Everyone likes denim

How does it make you feel?

Voxpop clip - it reminds me of my teenage years

So what is it all about?

Voxpop clip - It's durable, it's wearable and it never goes out of fashion

Is it your obsession?

Repooc shop clip - I did a prom dress once out of denim

Denim is popular amongst the nation.

Repooc shop clip - Denim will always be in fashion

What's the obsession with... Denim Sunday 8 o'clock Channel 4

Scripting Voiceover

(Voxpops)
-57% of the general public wouldn’t wear 2 of these items in one outfit
-64% would wear it in any colour
-79% think that this item is very comfy to wear
-67% wear this casually rather than for going out in
-60% of people have their own way of wearing this item
-53% think that men wear it more
(Opening titles)
Denim is worn by millions around the world, dressing up or dressing down, denim can be seen amongst the celebs as high fashion or amongst the ordinary people as high street but why is it so popular? Dating back to the 1930s denim has been transformed into a material that everyone can wear whether it is as simple as a pair of jeans or something more fashionable as a denim jacket and most recently Jeggings.
(New Look Interview)
Denim has changed in appearance dramatically from being men’s work wear to becoming more sexualised and a fashion statement. Levi was a leading component to start the trend off in 19... With its Laundrette advert showing a man take off his Levi jeans while ladies stop and stare. It still has this impression in Hollywood as it can be seen in films such as Dukes of Hazard with Jessica Simpson showing off her daisy dukes.
(Archive Footage)
The trends of fashion are always changing and repeating but Denim is never out of fashion. With different accessories denim can make any look seem up to date. Reusing denim is a smart way of saving money and feeling comfortable in the style you portray.
(Charity Shop Interview)
Denim is so popular that celebs such as Victoria Beckham and Jessica Simpson have been smart enough to get into the business and design their own ranges.
(Repooc Interview)