- The channel 4 logo is always placed on the right in the middle
- The colour blocks behind the text which states the scheduling is always in the left corner
- Always one bold central image which creates a narrative
- The colours used for text is co-ordinated with the colours in the image
- Positioning statement or a slogan is used to link it with the documentary
- Minimum words are used to keep the taret audience intrigued
The newspaper advertisement could be published in Newspapers such as The Sun and the News of The World.
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