Friday, 17 December 2010

Codes and Conventions of Newspaper Advertisements

  • The channel 4 logo is always placed on the right in the middle
  • The colour blocks behind the text which states the scheduling is always in the left corner
  • Always one bold central image which creates a narrative
  • The colours used for text is co-ordinated with the colours in the image
  • Positioning statement or a slogan is used to link it with the documentary
  • Minimum words are used to keep the taret audience intrigued

The newspaper advertisement could be published in Newspapers such as The Sun and the News of The World.

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