Research for documentary - Emails for potential Interviewees.

Research and Planning- Interview questions

Designer-

1. What do you think is the best thing about denim?
2. Are there any movements/eras in fashion that have influenced your work or designs?
3. Do you have any celebrity style icons or anyone that you would love to design for?
4. What is your favourite use for denim?
5. Do you think that it is a practical material?
6. Do you think it is versatile?
7. Has anyone ever asked you to design anything specifically out of denim?
8. What is your opinion on double denim? Would you advice people against it?

New look shop assistant-

1. Do you wear denim often?
2. Does the shop's stock influence what you wear yourself?
3. Do you think that denim is more day or nightwear?
4. Do you think that your stock reflects this?
5. What is your opinion on double denim? Would you advice people against it?
6. Do you think that it is versatile?
7. What type of denim items does the shop sell?
8. Does denim sell well?
9. What do you think is the best thing about denim?

Charity shop-

1.Who do you think wears denim more men or women?

2. Do alot of denim items come in the shop?

3. How easy is it for denim to sell as trends change and why?

4. What happens to any denim that you are unable to sell?

5. Is denim practical and comfy for you job and why?

6. What is the most expensive denim item that has came into the shop?

7. What styles of denim have you seen in the shop?

8. What is the craziest/weirdest piece of denim that has come into the shop?

9. What would you say to people who pay over the odds for denim?

10. The best thing about denim?

11. The worst thing about denim?

Research for documentary - Cutaways

Adam's Interview;
Archive footage of Kings of Leons and other bands.
Live footage of him and his band performing in denim.

New Look Interview;
Establishing shot of the name.
Panning shots of denim they sell.

Charity Shop Interview;
Establishing shot of the name.
Archive footage of men wearing denim more.
Cutaway of Victoria Beckham when they mention about paying over the odds for denim.

Repooc Interview;
Establishing shot of the name.

Research for documentary - Archive footage

Youtube and Google clips -
Levi Jeans advert to show how it has been sexualised.
Also to show this clips from Dukes of Hazard will be used.
Clip of Brokeback Mountain to show double denim and cowboy type wear.
Images/ Videos explaining why denim is banned in North Korea.
Film footage from Rebel Without a Cause to explain the history of denim.
Images of celebrities wearing denim to show how people are influenced by their icons.

Formal Proposal

Topic- Denim

Type of documentary- Informative

Style of documentary- Expository

Channel and scheduling- C4, 8.00-8.30pm, Sunday

Target Audience- Teens/young adults

Primary Research- Questionnaires, Interviews/Vox pops, Cutaways, mise en scene/location.

Secondary Research- Archive footage (e.g images, films and music- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, celebrities wearing denim and practical uses of denim eg denim uses in the workplace and the history of denim).

Narrative structure- Informative- There is a question at the start of the show (the title- 'What's the obsession with...denim?'), leads into opinions and history of denim to analyse the question, and this eventually leads to a conclusion- what the obsession with denim is, in other words, why denim is so popular.

Outline of content- Interviews-Vox pops (public opinion), Shop owner/manager.
Archive footage- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, Pics of celebrities.
Cutaways- Aisles of denim (tracking/panning), people buying/picking up denim, people wearing denim (Liverpool).

Resource Requirements- Camera, mic, computer, tripod, Props/mise en scene to suit interviewee.

Brainstorm of content for Documentary

Interviewees: Vox pop - Liverpool (Teens), customers, shop owners, manufacturers, designers.

Archive footage: Celebrities in denim, variety of people, pratical wears with celebrities and workers. Clip of Broke Back Mountain, Levi advert, Dukes of Hazards. Aftershave called denim, Gap.

Cutaways: People shopping, panning/tracking shots of denim and different uses. People buying denim. Following shots of people in the high street wearing denim.

Voice: Since it is to do with fashion a women's voice will be used to connote that.

Type of denim: Jeans, coloured, waistcoats, skirts, shorts, jackets, shirts, jeggings, high street denim and designer denim.

Questionnaire results

We aimed to get an equal amount of male and female since it is targeted at both therfore, this graph tells us this.

This reflects our formal proposal as we stated our target audience would be teens to young adults, and the answers we got were mainly from 15-21 years therefore, we got a generalise view of our target audience.

Most of the people we asked said that they watch television from 7-10 pm, this is why we have put our documentary into the slot of 8-8:30pm

According to this channel 4 is the predominately watched channel by our target audience so for this to match we have place the documentary on channel 4.

Fashion and informative documentaries are two of the highest rated documentaries within our target audience and this suits our style very well.

This tells us that not all of our target audience may like documentaries or find it interesting so we are going to have to find a way of engaging them.

The indie genre is the most popular for the target range so therefore, indie music will be played in some of the documentary.

It is good how our the majority of our target audience says documentaries are interesting, hopefully people would think that about our instead of the small minority that thought documentaries were boring, and we can prove to them that they don't have to be boring to get the message across.

Th majority of the target audience don't have a set time or documentary to watch however, some said they watch monthly and if the documentary was part of a series hopefully it would get the target audience watching.

For the target audience the voice over the answer was mainly "don't mind" so therefore, i think we will use a women/girls voice to indicate fashion more.

The majority of people again said "don't mind" and the next answer was a series therefore, the documentary is going to be part of a series so it will be recognised by the audience.

The top answers from the target audience our customers, designers and shop assistant therefore, they will be appearing in the documentary in the first five minutes.

The majority of the target audience said they would like to know the history therefore, it will be shown however, the rest said no so to keep them engaged in the documentary it will split up after the first five minutes.

The majority of the people said no, but we want to know why they wouldn't so this will be part of the content for the documentary.

For some, denim items are a must have for others, denim is just another piece of clothing that is practical. The majority of the target audience said they do have a favourite denim item and we will find out what they are in our documentary.

The majority of people said that they have worn coloured denim before, this will be in the documentary stating how trends change.

Most of the target audience think denim is comfy and some think it is not, we will find out why there is a difference in opinion.

This is a tie, half the people we surveyed said they prefered denim to other materials and the other half said they don't, this will be mentioned in the documentary.

Most people said they wear denim casually, this reflects the comfiness argument again whether it is for looking good or for being comfy.

The majority of the target audience stated no they don't follow denim trends, this will be discussed in the documentary and what the trend is now.

Most people say they don't have a celebrity influence, but surely they get influenced by someone or something, this will be in the documentary.

It is a tie again, both men and women wear it equally according to our target audience.

The majority of the target audience did not know any films associated with denim therefore, we will put some in to give them more knowledge about our topic.

Audio Questionnaire

Video Questionnaire

Secondary Research

http://www.ucl.ac.uk/global-denim-project/


(http://www.collectibles-articles.com/Article/The-History-of-Denim/23414)
Denim can be found all over the world in a number of forms with jeans proving to be the most common way to wear it. Cared for properly, it can last for years and has featured in trends and fashions for centuries.

The History of Denim

Denim derives from the French fabric called serge and its original name of serge de Nimes was soon shortened to denim. The word jean comes from Italian sailors who used to adorn the material that came from Europe for protection from the elements in the rough seas.

18th century denim
Workers in the cotton plantations, slave camps and trading jobs wore jeans due to its durability and strength in the rough industries.

19th century denim
By the next century, miners took to wearing the strong material that refused to tear and America welcomed the denim industry with the launch of Levi Strauss.

1930s and 40s
In the height of the western movies, cowboys made jeans all the more popular with their rugged images and strong personalities. American soldiers can be thanked for bringing denim and jeans to the attention of the rest of the world and soon after many new companies were founded in a bid to rival Levi.

1950s, 60s 70s
Many schools across the world banned denim as it became associated with a rebellious image after James Dean donned a pair of jeans throughout the hit film, Rebel Without A Cause. The next decade saw the rebirth of denim into a civilised society with embroidered patterns and psychedelic styles and in places across Asia and other non-western countries denim became a notorious sign of western decadence that reflected wealth and was often unaffordable and hard to find.

1980s and 90s
The 80s welcomed denim in a massive way with many designers creating various styles and sales around the world soared. The 90s saw the market for denim go slightly subdued as youngsters sought to break traditional clothing styles in place of more modern options but the beauty of denim is that it is always popular and the millennium welcomed back a resurge in the world of denim.

Denim trends over the years
Trends have altered dramatically throughout the years in a bid to keep up with the latest fashions. From bell bottoms in the 60s and 70s to skinny jeans in the 80s, denim has proved to be as flexible as it is durable. It comes in a range of clothing including overalls, shorts, dresses, cut offs, hats, bags, shirts and skirts and its diversity has earned it popularity across the globe.

Denim makes a comeback
Denim is always available and ever present in shops but as with all fashions the demand for it goes up and down. The 90s saw a generation of rebellious teenagers choosing to avoid denim as parents continued to wear it and therefore making it unattractive to the young generation. This year, denim has yet again made a resurgence as it has been reinvented once again. Denim is free from all social restrictions making it a designer’s dream. It assumes a wide range of guises and prices can vary from designer outfits to dutiful jeans. 2009 is the year of denim and with such a comeback many companies are sure to produce new styles and designs over the coming years that will take their own place in the history books of denim.

http://www.designboom.com/eng/education/denim2.html

denim ( also called blue jeans, jeans, dungarees, or levi's ) historical evolution / trend 2000 / material by birgit lohmann, 2000 the history of denim, the fabric phenomenon of the last centuries: the 18th century in the eighteenth century as trade, slave labour, and cotton plantations increased, workers wore jean cloth because the material was very strong and it did not wear out easily. -- the 19th century: the california gold rush the gold miners wanted clothes that were strong and did not tear easily. in 1853, leob strauss started a wholesale business, supplying clothes. strauss later changed his name from leob to levi. -- the 1930's: westerns cowboys - who often wore jeans in the movies-became very popular. -- the 1940's: war fewer jeans were made during the time of world war 2, but they were introduced to the world by american soldiers, who sometimes wore them when they were off duty. after the war, rival companies, like wrangler and lee, began to compete with levi for a share of the international market. -- the 1950's: rebels ìn the 1950's, denim became popular with young people. it was the symbol of the teenage rebel in TV shows and movies (james dean in the 1955 movie rebel without a cause). some schools in the USA banned students from wearing denim. -- the 1960-70's: hippies & the cold war different styles of jeans were made, to match the 60's fashions: embroidered jeans, painted jeans, psychedelic jeans... in many non-western countries, jeans became a symbol of ' western decadence' and were very hard to get. -- the 1980's: designer jeans in the 1980's jeans became high fashion clothing, when famous designers started making their own styles of jeans, with their own labels on them. sales of jeans went up and up. -- the 1990's: recession although denim is never completely out of style, it certainly goes out of 'fashion' from time to time. in these years the youth market wasn't particularly interested in 501s and other traditional jeans styles, mainly because their parents: the' generation born in blue' were still busy squeezing their aging bodies into them. since no teenager would be caught dead in anything their parents are wearing, the latest generation of rebellious youth turned to other fabrics and other styles of casual pants, such as khakis, chinos, combat and carpenters and branded sportswear pants. they still wore denim, but it had to be in different finishes, new cuts, shapes, styles, or in the form of aged, authentic, vintage jeans, discovered in markets, secondhand- and thrift shops, not conventional jeans stores. levi strauss & co., the number-one producer of jeans and the "single most potent symbol of american style on planet earth" (as the los angeles times succinctly put it), is in trouble. eleven north american factories close, a nation grieves. -- 2000: reinventing denim something decidedly weird is happening in the world of denim. the products need to be reinvented from time to time and jeans has been back on designers catwalks, at chanel, dior, chloe and versace. the single most potent symbol of fashion, summer '99 tom ford's feathered, beaded, beat-up, torn-knee gucci blue jeans, seen globally, sell out instantaneously at $3715 a pop. and then, on the internet, was the shining image of helmut lang's silver-sprayed pants, striding out beyond our conception of basic utility. freed of all social and creative restrictions, denim is assuming any number of disguises and contexts to be worn in and has broken through almost any limitation on price. it can also be found in home collections, appearing in cushions, bed spreads and furniture-coverings. -- but if denim is making a major fashion statement, where does that leave the traditional jeans brands? the old mass market has segmented, fragmented, shattered into a multitude of mini, micro and niche markets. the last generation has a vast quantity of brands to choose from, a different perception of the cult value of owning small insider labels and a fanatical loyalty only to what's hot on a daily basis. levis has recently launched in europe and set to be introduced to the US market in autumn his 'engeneered jeans', which are ergonomically designed and preshaped to follow the contours of the body. 'visionaire' - in the high drama, high class, high-heeled world of fashion publishing, a limited edition magazine that costs an uncompromising £150 ,collaborates for their issue 31 (february 2000) with levi's on the theme blue. levi's and the dutch design agency 'droog' have collaborated to reinvent the 501 cult classic 'levi's red line',showcased in february at the paris' design store colette , at jones in london and in april at the milan furniture fair. not enough, after three years of sluggish sales, the san francisco-based company is desperately trying to regain brand status. in 1999, levi's sales totaled $5.1 billion, down 28 % from $7.1 billion in 1996. they now announced the launch of a new advertising and marketing campaign called 'make them your own'. the campaign is one of levi's most aggressive sales pitches to date. the theme is narcissistic youth, featuring young people checking themselves out in their blue jeans. all of the ads target 18 to 24-year-olds, the consumer segment that levi's lost to competitive brands like tommy hilfiger and gap. while the budget for the campaign was not disclosed, industry analysts are billing it as the largest advertising effort in levi's history. -- denim and jeans - where do the names come from? the word jeans comes from a kind of material that was made in europe. the material, called jean, was named after sailors from genoa in italy, because they wore clothes made from it. the word 'denim' probably came from the name of a french material, serge de nimes: serge (a kind of material) from nimes (a town in france). -- traditional denim durable twill-woven cotton fabric with coloured (usually blue) warp and white filling threads; it is also woven in coloured stripes. -- rivets a big problem with the miners' clothes were the pockets, which easily tore away from the jeans. jacob davis had the idea of using metal rivets (fasteners) to hold the pockets and the jeans together so that they wouldn't tear. davis wanted to patent his idea, but he didn't have enough money, so in 1872, he wrote to levi strauss and offered strauss a deal if strauss would pay for the patent and strauss accepted. -- label in 1886, levi sewed a leather label on their jeans. the label showed a picture of a pair of jeans that were being pulled between two horses. -- who started to pre-wash them? jack spence for lee -- who started with stone-wash? francois girbaud -- what stones where used? first pea gravel, then pomice, because they floate around with the jeans, nstead of lying in the bottom of the water; turkish stones are preferred for their porosity and cleanliness or stones from sicily, but their supply is limited. -- who started sandblasting? different brands used it in 1988 in italy -- denim is no longer a cotton only product denims come with either polyamide, lycra, polypropylene or with polyester and a special bonding with a 100% nylon net for a more active look. twoway stretch fabrics and special coatings or rubberised effects continue to be a strong trend -- the shabby, rotten or dirty look in line with the trend for a vintage denim looks set to be around with the 'homespun look' with his irregular appearance. lighter, softer denims in dress and shirting weights were introduced. various natural fibres, such as linen, hemp or wool and for the luxe looks even silk and cashmere are turning up in new denims to give them different aesthetics. -- why is denim blue? denim is unique in it's singular connection with one colour. the warp yarn is traditionally dyed with the blue pigment obtained from indigo dye. until the introduction of synthetic dyes, at the end of the 19th century, indigo was the most significant natural dye known to mankind, linked with practical fabrics and work clothing. the durability of indigo as a colour and it's darkness of tone made it a good choice, when frequent washing was not possible. In 1870 BASF in germany, originally suppliers of natural indigo had started the search for a synthetic substitute, in 1894 the process was perfected. Jean shorts Made out of denim, jean shorts are worn by both genders. For males, they are generally looser and longer. Also known as Jorts. http://en.wikipedia.org/wiki/Shorts Jean skirts were first introduced in mainstream fashion lines in the 1970s, and since then, have grown in popularity. Today, jean skirts are one of the most common type of skirts worn by women in Western fashion. In the sixties, hippies first came up with the idea of recycling old denim pants or jeans into long denim skirts, by opening the inseams, and inserting pieces of triangular denim (or any other fabric) in the front and, unless a tall slit in back is preferred, also in the back of the opened-up trousers. http://en.wikipedia.org/wiki/Jean_skirt Denim clothing Besides trousers, denim can also be made into: Bags Capri pants Cut offs Daisy Dukes Denim skirts Dresses Hats Jackets Overalls Shirts Shoes Shorts Socks Denim jewelry — Silver Jewelry with accents of denim Between 1973 and 1975 Volkswagen produced the Jeans Beetle which had all-denim trim. They also repeated this concept in some later models. http://en.wikipedia.org/wiki/Denim